Amazon Account Management

Unlock Your Amazon Budget Potential for Optimal ROI

With millions of shoppers flocking to Amazon daily, gaining a competitive edge is paramount. However, navigating the intricacies of the platform without wasting resources can be daunting. As you’re well aware, Amazon reigns supreme in the U.S. retail eCommerce market. Yet, the challenge lies in making your mark amidst the bustling marketplace. How do you carve out your niche? How do you ensure your products shine amidst the competition?

Our seasoned team of Amazon marketing specialists is here to guide you through the process, crafting a bespoke strategy to maximize your budget effectively. Partnering with an Amazon agency boasting a track record of success is key to achieving the highest return on investment (ROI) for your Amazon marketing endeavors.

Amazon Listing Optimization

We Enhance Your Amazon Product Descriptions and Images

From beginning to end, we do it all to boost your organic rankings and sales. Many Amazon product listings aren’t optimized correctly, leaving a lot of potential revenue on the table. Our Amazon experts make sure you’re reaching maximum ROI from the very beginning. Our marketing agency:

• Conducts a comprehensive audit of your existing product listings to ensure your products are categorized correctly and that all metadata has been optimized.
• Performs category and keyword-level research to identify which words and phrases are most relevant to your products and will help drive higher organic search rankings.

• Works within Amazon’s character limits to maximize your titles, product feature bullets, and description with high search volume keywords in persuasive copy that turns clicks into purchases.
• Leverages your existing creative assets to create compelling product imagery that appeals to a mobile-first shopper.

Pricing Strategy & Testing

Become an Amazon Best Seller in Your First 30 Days with Thrive

Optimizing your pricing strategy is paramount for success as an Amazon seller, influencing your rankings, conversions, and overall revenue. Our marketing agency meticulously evaluates various factors when introducing a new product, conducting thorough competitor analysis to determine the optimal price point.

 

Constantly fluctuating product prices can adversely affect your Amazon optimization efforts. Instead, leveraging Amazon’s array of discounts, coupons, and deals can effectively cater to shoppers’ preferences for savings. Striking the right balance is key—neither the cheapest nor the highest price guarantees optimal results. Drawing upon our extensive experience, we collaborate with you to identify the ideal pricing sweet spot, driving sales while maximizing profit margins.

As part of our Amazon marketing services, we work closely with clients to prepare a sales strategy that includes an optimal mix of campaign types and promotional offers, including:

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Buy One Get One (BOGO) promotions

• Percentage-off coupon promotions
• Lightning Deals
• and Virtual Bundles

Amazon Catalog Organization

We Ensure You’re Maximizing Your Amazon Product Detail Page

If you already have an Amazon catalog established, we’ll evaluate the categories you’re in, look at the parent-child variations and make sure they’re properly organized and optimized. Variations are sets of products related to one another. Applying an appropriate variation strategy can increase conversion by allowing shoppers to compare and select products based on applicable attributes such as color and size on a single product detail page.

The catalog relates to the brand. If you’re building a brand on Amazon, an entire catalog of goods shows up for your company. You want to ensure people are taken to your branded area if you’re pushing a brand on Amazon. We help you run sponsored brand advertisements as opposed to sponsored product ads.

Amazon Brand Registry

We Take Clients to the Next Level with Amazon Enhanced Brand Content

To register a brand on Amazon you must have a trademark. As part of our marketing services, we help clients apply for a trademark and then register an Amazon brand. Brand registry gives sellers greater control over their Amazon product listings.  Amazon brand registry can elevate a sellers strategy. This is in part due to sellers utilizing what used to be called Enhanced Brand Content and is now called Amazon A+ Content. Our Amazon certified strategists help clients maximize their Amazon A+ efforts. Amazon allows brand owners to replace product descriptions with beautifully branded content that provides additional product details and use information. Adding Amazon A+ to product detail pages can help increase traffic, conversion rates and sales.

As your trusted partner Amazon agency, we will work to ensure no competitor is infringing on your copyrights and illegally selling your products. We have a system that can monitor and send automated removal requests — escalating to legal action — to ensure Buy Box leech removals. This helps protect you against Amazon leech scams to protect your store, your products and your brand.

Amazon Suspension Appeal

Our Amazon Experts Have You Selling Again In No Time

A suspended Amazon account can bring your entire business to a halt. If you’ve received an Amazon suspension notice, we can help. Our experienced Amazon services team guides you through the process of an Amazon suspension appeal. Our Amazon experts can talk to Amazon account representatives on your behalf, provide proper documentation, fix the problem that caused you to get suspended and — if necessary — we have legal resources we can bring into play to accelerate your Amazon suspension appeal to the next level. Most importantly, however, we can help you avoid a suspension at all by applying Amazon best practices so your business always flourishes.

A Transparent Amazon Marketing Agency

You’re Always in the Know Through Our In-Depth Reports

Our marketing service team values integrity in every area of our business. Thrive has no hidden fees or ever uses smoke and mirrors in our reporting. You know every area of your business every day, every week and every month through full transparency from our Amazon AMS team. Through our up-front approach, you’ll know first-hand how our efforts are increasing your online revenue.

 

Amazon Marketing Services

Looking for an Amazon Agency that’s Primed to Deliver?

 

 

Amazon SEO

As a full-service Amazon SEO team, we get your eCommerce business up and running quickly on Amazon. We guide you step by step, from Amazon seller setup to raising your ranking and increasing your conversions. Along the way, we take care of every detail: Amazon account audit, competitor analysis, keyword research and optimized descriptions that are clear and concise.

 

Amazon Brand Stores

In 2018, Amazon made it a priority to keep small- and medium-sized businesses relevant by introducing Amazon Brand Stores. Think of these as mini websites, within Amazon that allow shoppers to browse all the products in your catalog, learn more information about your products, brand, production process and even watch videos on how your products work. Our Amazon experts are experienced at setting up and designing an eye-catching Amazon Brand Store and positioning your products for maximum exposure through Amazon A+. To take brand building to the next level, AZINSEO Amazon Strategists will create your Amazon Brand Store, a space dedicated to telling your brand story, and highlighting your top product features, best sellers, and deals. We’ll also leverage sponsored brand ads, driving shoppers to the brand store where they can browse your entire product catalog. We enhance your product detail page with A+ content, including high-quality images and design and development to increase sales.

 

Amazon Advertising/PPC

Amazon isn’t a secret. Instead, it’s a flooded marketplace for sellers. To move your products on Amazon, you have to pay to play. Top sellers utilize PPC campaigns and strategies to distinguish themselves. Our Amazon advertising experts put you in the game by establishing an optimal mix of sponsored product, sponsored brand, sponsored display, and video ads in Amazon Vendor Central or Amazon Seller Central

 

  Amazon Reporting & Analytics

We keep every client updated on their business and our involvement with thorough data analytics. We provide clients with monthly Amazon advertising reports that show spend, return on ad spend (ROAS), advertising cost of sales (ACoS) and complete pay-per-click (PPC) data. As part of our marketing services for Amazon, AZINSEO can also provide clients in-depth reports on Fulfillment By Amazon (FBA) fees that will flush out any hidden costs.

Frequently Asked Questions

My Amazon business needs help, but I’m not sure what to do next. Does your Amazon marketing team provide education?

My Amazon business is growing, but Amazon fees are really eating my margin. How can I drive more sales to my eCommerce website?

My eCommerce business is thriving, so do I even need to sell on Amazon?

What is considered a good ACoS Amazon?

And what’s the difference between blended ACoS and regular ACoS?

What does the Amazon sales funnel look like?

Does your Amazon price impact rankings and conversions?

If my eCommerce business is already successful, do I need to advertise on Amazon?

What are the different ways to advertise on Amazon?

I’ve had great success with my brick-and-mortar business, but I’ve considered selling online as well. Should I market my business on Amazon?

Amazon seems like an expensive option. What is going to be my ROI by selling on Amazon?